Jubilee maddness is here and I’m not gonna lie – I love it!

Royals, shiny things, an excuse to drink for an extra day 2 days  the weekend and, in my case, OAP Olympics with the neighbours in my Gran’s cul-de-sac just has to equal good times to be had by all.

To celebrate this momentous occasion of dear ol’ Liz celebrating 60 years on the throne, a feat that hasn’t been achieved since the days of Queen Victoria (I think the boys need to up their game slightly), brands everywhere are going Union Jack mad. From Marmite to Banksy – everyone’s getting in on the act, even Oxford St has been decked out with nearly 150 flags.

Far and away, my most favouritest of the band-wagon-jumping-let’s-make-a-fortune-by-adding-a-flag-and-calling-it-special-or-limited-edition products has to be Pimms. It’s the summer drink of a nation, as quintessentially British as the word “quintessential” and no Bank Holiday is complete with out that strange drink that we all agree is better with cucumber in it, although rocket just seems a step too far…

Hats off to Selfridges for teaming up with only drink-makers who go to work in bowler hats and merrily swing their umbrellas whilst carrying a copy of The Times tucked under their arm.* These geniuses have created a limited edition, world’s first of a 3 LITRE BOTTLE, with a special edition label of….yup…you guessed… a Union Jack!

For £150 this commemerative gem can be yours – one thing to note though, if you consume the lot in one patriotic frenzy the bottle may be the only thing you have left to remember what you were celebrating in the first place. See – genius band wagon marketing at it’s best!!

*I’m aware Bowler hats may not be an enforced uniform policy at Pimms Towers, but a girl can dream…